Advertise With AnnuityJournal.org

Reach a highly qualified audience of retirement-focused consumers actively researching annuities. Our readers are pre-retirees and retirees with $100,000–$500,000+ to invest, looking for trusted guidance on fixed annuities, MYGAs, and retirement income strategies.

Who We Reach

• Age 55–72, approaching or in retirement
• Household investable assets of $100K–$1M+
• Actively comparing annuity products and carriers
• High purchase intent — many arrive via search queries like “best MYGA rates” and “fixed annuity vs CD”

Advertising Options

Display Advertising

Standard IAB display units across our article pages, rate tables, and research sections. CPM-based, geo-targetable by state.

Sponsored Content

Educational articles, carrier spotlights, and product explainers written to our editorial standards and clearly labeled as sponsored. Distributed across our site and newsletter.

Lead Generation

Rate alert sign-ups and quote request referrals from visitors actively shopping for annuities. Available to licensed insurance agencies and IMOs.

Newsletter Sponsorship

Dedicated placement in the AnnuityJournal rate alert and market update email list.

Editorial Independence

Advertising and editorial are strictly separated at AnnuityJournal.org. Advertisers have no influence over our carrier reviews, rate comparisons, or editorial recommendations. All sponsored content is clearly labeled. See our Editorial Policy for details.

Get In Touch

To request a media kit or discuss advertising opportunities, contact us at: Contact Page

We work with annuity carriers, IMOs, insurance agencies, financial advisory firms, and retirement planning services.