Guides
Key Takeaways

  • Most annuities are sold by commissioned agents who earn 3%–8% upfront — understand that incentive before you buy.
  • Never buy an annuity you don’t fully understand. If the agent can’t explain it in plain English, walk away.
  • Always compare at least 3–5 carriers through an independent broker before purchasing.
  • Use your 10-day free-look period. Read the full contract and cancel if anything doesn’t match what you were told.
  • The right annuity for you depends on your age, tax bracket, time horizon, and whether you need income or accumulation.

Buying an annuity is one of the largest financial decisions most retirees make — and one of the most poorly understood. The annuity industry has a long history of complex products, high commissions, and confused buyers who didn’t know what they were purchasing until years later.

This guide is a straightforward walkthrough of how to buy an annuity intelligently: what to decide before you shop, how to find honest help, what questions to ask, and how to avoid the most common and costly mistakes.

Step 1: Decide What You Actually Need

Annuities solve specific problems. Before talking to any agent, get clear on which problem you’re trying to solve:

  • Safe accumulation: You want your money to grow safely without market risk, and tax deferral is a priority. → Look at MYGAs or fixed annuities.
  • Guaranteed lifetime income: You want a paycheck you can’t outlive, regardless of market performance. → Look at income annuities (SPIAs or DIAs) or annuities with GLWB income riders.
  • Market growth with a safety net: You want more upside than a fixed annuity but can’t afford to lose principal. → Look at fixed index annuities.
  • Tax-deferred market exposure: You’ve maxed out all other tax-advantaged accounts and want to continue deferring taxes on investment growth. → Variable annuities might be considered, with full awareness of the fee structure.

Buying before you’ve answered this question is the most common expensive mistake. Agents may offer you a product that solves a different problem than the one you have — because it pays a higher commission.

Step 2: Understand How Agents Are Paid

The annuity industry is commission-driven. Understanding the economics helps you evaluate advice:

Annuity Type Typical Agent Commission
Fixed annuity 1%–3% of premium
MYGA 1%–2.5% of premium
Fixed index annuity 4%–7% of premium
Variable annuity 4%–8% of premium
Income annuity (SPIA) 1%–3% of premium

These commissions are paid by the insurance company, not directly by you. But they influence product recommendations. An agent who earns 7% selling a fixed index annuity has a strong financial incentive to recommend it over a MYGA that pays 2% — even if the MYGA is more appropriate for your situation.

This doesn’t mean agents are dishonest. It means you should understand their incentives and ask the right questions.

Step 3: Use an Independent Broker, Not a Captive Agent

There are two types of annuity agents:

Captive agents represent a single insurance company. They can only sell you that company’s products. They may have excellent products — but they literally cannot show you the rest of the market.

Independent brokers work with multiple carriers — often 20 or more. They can compare rates and products across the market and show you the best available option for your situation.

For most buyers, an independent broker is the right starting point. You want someone who can compare MYGAs from 15 different carriers side by side, not someone limited to one carrier’s current lineup.

Ask any broker or agent upfront: “How many carriers can you represent?” and “How are you compensated?”

Step 4: Verify the Carrier’s Financial Strength

You’re making a long-term commitment — 3 to 10 years or more. The insurance company’s ability to honor that commitment matters.

Check the AM Best rating independently at ambest.com. Don’t rely on the agent’s description. The rating tiers:

  • A++ / A+: Superior. The strongest carriers — Northwestern Mutual, TIAA, New York Life.
  • A: Excellent. Solid choice for most buyers.
  • A-: Excellent. Still appropriate — understand why they’re rated A- rather than A.
  • B++ and below: Do not purchase. The rate premium is not worth the credit risk.

Step 5: Compare Rates and Terms

Once you know what type of annuity you need and you’re working with an independent broker, compare at minimum:

  • The current crediting rate (for fixed/MYGA) or cap/participation rate (for FIA)
  • The minimum guaranteed rate (for fixed annuities) — the floor the rate can never go below
  • The surrender period length and surrender charge schedule
  • The free withdrawal provision (usually 10% per year)
  • For MYGAs: whether the rate is truly locked for the full term
  • For FIAs: the carrier’s renewal cap rate history (not just the initial rate)

Get at least 3 competing quotes. This takes 30 minutes and can save you thousands.

Step 6: Ask These Questions Before Signing

Before you commit to any annuity, get clear answers to:

  1. “What is the surrender charge schedule?” See it in writing, year by year.
  2. “What is the minimum guaranteed rate?” What’s the worst-case scenario?
  3. “What has your renewal rate been for this product over the past 3 years?” Past behavior predicts future behavior.
  4. “What am I paying in annual fees?” For variable and FIA products with riders, total all fees explicitly.
  5. “What happens to this money when I die?” Understand the death benefit before purchasing.
  6. “What is your AM Best rating?” Then verify it yourself at ambest.com.

Step 7: Use Your Free-Look Period

Every annuity sold in the U.S. comes with a free-look period — typically 10 days (some states require longer) — during which you can cancel for a full refund, no questions asked.

This is not a formality. Use it:

  • Read the full contract when it arrives. Compare it word-for-word against what you were told.
  • Verify the rate, surrender schedule, and any riders match the illustrations you were shown.
  • If anything is different from what you expected, exercise your right to cancel.

The free-look period is your final check. Do not let it expire unused.

Common Annuity Buying Mistakes to Avoid

  • Buying inside an IRA. IRAs are already tax-deferred. Putting an annuity inside an IRA adds annuity fees without adding tax benefit. Widely considered one of the most common annuity abuses.
  • Chasing the highest rate from a low-rated carrier. A 0.25% rate advantage from a B-rated insurer is not worth the added risk.
  • Ignoring the surrender period length. A 10-year surrender period at age 75 means your money is illiquid until age 85. Match the surrender period to your realistic timeline.
  • Not asking about renewal rates. For fixed annuities and FIAs, the renewal rate determines your actual long-term return. Ask. Demand data.
  • Buying a variable annuity you don’t need. Variable annuities are appropriate for a narrow set of circumstances. Most retirees and pre-retirees are better served by fixed or fixed index products.

Related reading: See our guide to how to read an annuity contract.

Frequently Asked Questions: How to Buy an Annuity

How do I buy an annuity?

Buying an annuity involves: (1) deciding what problem you’re solving — accumulation, income, or protection; (2) working with an independent broker who can compare multiple carriers; (3) verifying the carrier’s AM Best rating; (4) comparing rates and surrender terms from at least 3 carriers; (5) reviewing the full contract during your free-look period before it becomes binding.

Where is the best place to buy an annuity?

Independent annuity brokers who represent multiple carriers give you the best access to the market. Avoid captive agents who can only represent one company. You can also purchase directly from some carriers or through fee-only financial advisors who don’t earn commissions (though they may charge a planning fee instead).

How much does an annuity cost?

The commission is paid by the insurance company, not directly by you — but it’s embedded in the product economics. Fixed annuities and MYGAs have no explicit annual fees on the base product. Variable annuities charge 2%–3.5% annually. Fixed index annuities have no base fees but income riders typically add 0.75%–1.25% per year.

What is the minimum amount to buy an annuity?

Most annuities require a minimum premium of $10,000–$25,000. Some carriers offer products with minimums as low as $5,000. There is no maximum contribution limit for non-qualified (after-tax) annuities — you can deposit $500,000 or more in a single transaction.

Can I buy an annuity directly without an agent?

A small number of carriers sell directly, and some fee-only advisors help clients purchase annuities without commissions. However, most annuities are sold through licensed agents or brokers. Working with an independent broker is generally the most practical way to access a wide range of products and carriers.

About the Author
This article was written by the AnnuityJournal Editorial Team. Our content is independently produced and not influenced by insurance carriers or advertisers. See our editorial policy →
📊
See Today's Best Annuity Rates
Compare A-rated carriers. Rates up to 5.90%. No obligation.
Editorial Disclosure: This content is for informational and educational purposes only. It does not constitute financial, tax, or legal advice. AnnuityJournal.org is an independent publication and does not sell annuities. Always consult a licensed financial professional before making any financial decisions. Annuity products vary by state and carrier.