What is the size of the U.S. annuity market?

U.S. retail annuity sales reached a record $464.1 billion in 2025, the fourth consecutive year of record sales, according to LIMRA. Indexed products (FIAs and RILAs) accounted for roughly 45% of total sales, up from 24% a decade earlier.

Who are the largest annuity companies in 2026?

The largest fixed annuity companies by 2025 sales were Athene, New York Life, MassMutual, Corebridge Financial, Nationwide, Global Atlantic, Midland National, and F&G. Athene led the industry for the third consecutive year.

What is the outlook for annuity sales in 2026?

LIMRA projects total U.S. annuity sales will remain above $450 billion in 2026 despite expected Federal Reserve rate cuts. Registered index-linked annuity (RILA) sales are projected to top $85 billion for the first time.