U.S. annuity sales have seen a significant increase, reaching $461.3 billion in 2025, marking a 6% growth compared to the previous year, according to LIMRA’s latest survey. This sustained growth signals strong performance across multiple annuity product categories.
Which Annuity Products are Dominating Sales?
Indexed products, specifically registered index-linked and fixed indexed annuities, accounted for 45% of total sales in 2025. This is a notable rise from 24% market share a decade ago, driven by increased distribution and heightened investor interest.
Record Sales for Fixed Indexed and Registered Index-Linked Annuities
Fixed indexed annuities (FIAs) reported annual sales of $128.2 billion, a 1% increase from 2024, demonstrating consistent growth over five years. Meanwhile, registered index-linked annuities (RILAs) surged with $79.6 billion in sales for the year, marking a remarkable 20% year-over-year increase.
What About Other Annuity Types?
Traditional variable annuities also saw gains, with fourth quarter sales hitting $18 billion, up 8% from last year. Conversely, fixed-rate deferred annuities experienced a mixed bag, with annual sales of $160.6 billion, although fourth quarter sales dipped by 24%.
What This Means for Annuity Buyers
As annuity sales trend closer to $500 billion, potential buyers should consider the growing demand for annuity solutions, especially for those seeking reliable income in retirement. With the current market dynamics, it’s wise to explore different options like fixed index annuities and assess current annuity rates to make informed investment decisions.
